SOHO

SOHO (soho.com.au) is an AI-powered real estate platform built for the Australian market, designed to make finding a home simpler for buyers and renters while helping agents connect with genuine, ready-to-act leads. Instead of endlessly filtering and jumping between listing sites, SOHO streamlines discovery with its Property Match™ AI, learning what you like and surfacing properties that better fit your budget, location preferences, and lifestyle needs. The experience is built to feel intuitive: you can search, browse, and swipe through listings, then dig deeper with suburb-level insights, recent sales information, and market statistics to understand what’s happening in an area before you book an inspection.

Beyond search, SOHO includes practical tools that support real decisions. Users can explore market updates and real estate news, run numbers with home loan and mortgage calculators, and request agent help when they’re ready—whether that’s comparing agents, asking for an appraisal, or making contact about a specific listing. For agents, SOHO is free-to-list, and the platform focuses on connecting them with qualified leads rather than casual clicks.

If you need help, SOHO provides support via its Contact Us page. Accounts can be accessed through the login and signup links, and the brand also shares updates across major social channels.

Company: Soho Property Pte Ltd, 17-19 Bridge Street, Sydney NSW 2000, Australia. More